Journey Operations Desk
Covers orchestration, exclusions and lifecycle monitoring.
Follows the operational work that keeps cross-channel journeys running as intended.
Lifecycle Marketing Lab
A lab for Australian lifecycle marketers mapping onboarding, purchase, renewal and expansion journeys across channels.
Not yet published. What we cover, and who covers it, is set out below.
What we cover
Lifecycle Marketing Lab covers the journeys that sit between acquisition and retention. It examines onboarding, first purchase, renewal and expansion programmes, and how teams measure them.
Written for Australian lifecycle and CRM marketers.
- 01Onboarding Journeys
- 02Lifecycle Segmentation
- 03Channel Orchestration
- 04Renewal Journeys
- 05Lifecycle Experiments
- 06Journey Governance
The desks
Each desk is part of the editorial team with its own beat, not an individual. The byline names the desk, and the structured data identifies it as an organisation.
Lifecycle Measurement Desk
Covers holdouts, reporting and programme governance.
Examines how lifecycle teams test journeys and review their results over time.
Lifecycle Strategy Desk
Covers journey design, segmentation and message rules.
Maps how Australian customer teams plan lifecycle stages and decide which messages belong where.
How we work
Written for the people who decide
Journey design and measurement for Australian customer teams. Articles are written for people with a concrete decision in front of them, not for those trying to sell one.
Numbers name their source
Every figure says where it comes from and when it dates from. Where the industry disagrees, that is stated, rather than quietly taking a side.
Nothing tracks you here
No cookies, no analytics, no third-party scripts. If that ever changes, the privacy policy changes the same day.
Where should we start?
The order is not set yet. If there is a question you have had to answer the hard way yourself, send it to the editors. It is the most useful thing you can send a publication that has not yet begun.