Editors
Desks
Articles are assigned to the relevant desk, not to an individual. Each desk is responsible for part of Lifecycle Marketing Lab.
Journey Operations Desk
Covers orchestration, exclusions and lifecycle monitoring.
Follows the operational work that keeps cross-channel journeys running as intended.
Lifecycle Measurement Desk
Covers holdouts, reporting and programme governance.
Examines how lifecycle teams test journeys and review their results over time.
Lifecycle Strategy Desk
Covers journey design, segmentation and message rules.
Maps how Australian customer teams plan lifecycle stages and decide which messages belong where.