About us
Lifecycle Marketing Lab
Journey design and measurement for Australian customer teams.
A lab for Australian lifecycle marketers mapping onboarding, purchase, renewal and expansion journeys across channels.
What we cover
Lifecycle Marketing Lab reports on Lifecycle marketing. Coverage is organised into 6 sections: Onboarding Journeys, Lifecycle Segmentation, Channel Orchestration, Renewal Journeys, Lifecycle Experiments, Journey Governance. It is written for Australian lifecycle and CRM marketers.
How we work
Articles should be useful to someone who actually has to decide or implement the matter: concrete, verifiable and honest about what depends on the business, the region or the legal position. Where a topic is governed by law or tax rules, the article says so, rather than pretending to replace professional advice.
We correct errors visibly. If a correction changes the substance of an article, the article states what has changed.
Contact
Corrections, tips and questions: [email protected]. For advertising and partnerships, see the advertising page. Publisher details are in the legal notice.